Old Spice
â The Most Epic Seafaring Legend Ever Told â
From Leo Burnett Madrid. By GastĂłn Guetmonovitch & Juan Frias. The "Most Epic Seafaring Legend" Old Spice campaign refers to the "The Most Epic Seafaring Legend Ever Told" ad campaign, launched by the independent Spanish agency Burns. It highlights Old Spice's long-lasting formula using a cinematic, pirate-ship-themed storyline.